What is Reddit and how can it benefit my business?

With over 70 million daily unique users, and 100,000 active subreddits, it’s not a shock that Reddit is the #1 platform for community.
Tap into niche communities your audience is already a part of, weigh in about the latest trends, share relevant content, and unlock opportunities to expand your brand reach.

What is Reddit?

Reddit is a community of communities where redditors connect over shared interests, participate in discussions, and learn about what’s relevant in the world. 

With over 70 million daily active unique users4, Reddit offers businesses an opportunity to engage with diverse audiences across all target demographics. 

Build brand awareness, establish credibility, and connect with customers by actively engaging in subreddits, sharing valuable (or even exclusive) content, participating in conversations, and using Reddit Ads.

Reddit is where opinions are formed and decisions are made

Redditors are an innately curious bunch, always on the search for knowledge, canvassing different communities before forming their own opinion and making a purchase. Reddit is a perfect mix of trending topics and niche communities. If you have a question–someone on Reddit has an answer.

Subreddits like r/productreviews, r/malefashionadvice and r/BuyItForLife are just some of the popular communities, where opinions on Reddit play a huge role in purchasing decisions.

Every upvote, comment, and award contributes to creating lasting connections for your business! 

Redditors are known to trust brands involved in actual conversations on Reddit threads (19% higher than other social platforms)3. They appreciate when brands are present on social media and interact directly with them on their favorite social platform.

an example of a conversation placement ad on reddit mobile

Understanding Reddit's unique audience

Reddit's community is unparalleled — diverse, passionate, and dynamic. Reddit is where people foster authentic connections and gain unique perspectives you won't find anywhere else. 

100k+ active communities1

But what’s actually on Reddit? 

TL;DR Everything.

Everyone can find a community they’re passionate about on Reddit.

+507M monthly visitors1

With a vast (and continuously expanding) user base, Reddit attracts over half a billion monthly visitors. Making it one of the most influential and vibrant online platforms for honest and, informative discussions, no matter what interests you. 

What’s more, Reddit boasts a distinctive user base, with many Redditors preferring our unique community-driven format over other traditional social media platforms.

Use Reddit to your advantage

Thrive on Reddit and connect with the right people — at the right times. 

Connect with the right redditors

Be engaged in communities aligned with your brand—. Take the pulse of your target audience by actively participating and advertising in already lively communities that resonate with your brand's values. 

Cultivate meaningful interactions, respond to questions, and share relevant recommendations to establish genuine connections. 

Essential tools for success

Use these Success Stories from other brands to inspire and guide your Reddit ad strategy. Learn from businesses that have effectively connected with the Reddit community, adapting their approaches for authentic engagement and building trust.

Complement organic activity with paid Reddit Ads

Balance organic activity and targeted ads to build a successful advertising strategy.

Use Reddit Ads Manager to promote organic posts, extending their reach to a larger audience. Select your best posts and amplify the impact of your campaign efforts. 

Add Reddit campaigns to your advertising strategy

Diversify your advertising portfolio with different Reddit Ad types tailored to your goal — from text and image ads to high-impact offerings and exclusive placements. 

Don’t believe us? Explore more reasons why Reddit Ads should be included in your growth strategy — or sign up today and start seeing results for yourself.

Sources:
1 Reddit Internal, Global 2022
2 TalkShoppe, Global (US, CA, UK, Aus, DE) Custom Qualitative & Quantitative Find Your People Study, social media users, Sept 2021 - 2022
3 Reddit Internal, Homepage