Ads Measurement
Fewer than two-thirds of marketing professionals worldwide have high confidence in their ROI measurement across channels.
Ad Measurement
Be seen and be safe
A number of our solutions are designed to help give advertisers confidence in Reddit’s delivery metrics and ads viewability. In addition to features on our own Reddit Ads platform, we have partnerships in place to address key questions we hear from the ads industry, including:
Verify clicks and impressions with our partners
Measure levels of Invalid Traffic with our partners.
Verify viewability with our partners.
Ad Measurement
Build brands
Advertising on Reddit helps brands grow. Of users who view an ad on Reddit vs. other platforms:
- 79% would be interested in seeing brands share information about their products on Reddit1.
- Nearly ⅔ of Redditors would purchase a product if they saw an ad about it on Reddit2.
- +46% are more likely to trust brands that advertise on Reddit3.
Both Reddit Brand Lift and Kantar Brand Lift Insights measure the difference between a control and test group. They use an experimental design methodology with randomized controlled trials (RCT), to help advertisers understand the lift in brand metrics between a control group (who was held back from being exposed to the campaign), and a test group (who was exposed to the campaign).
To see how well your brand campaigns are performing, and to draw learnings to improve future campaigns, we offer three solutions:
Ad Measurement
Grow sales and conversions
Advertising on Reddit drives action online, including clicks, conversions, sign-ups, and purchases. But clicks aren't the whole story— on Reddit, 96% of post-ad down-funnel activities happen without a click4.
Reddit ads can drive multiple actions to meet your goals. To measure how your Reddit ads are driving purchases and sales, you need to share conversion data through the Reddit Pixel or Conversions API.
All advertisers using the Reddit Pixel and Conversions API have access to Web Attribution through Reddit Ads and all advertisers with a Reddit account manager have access to our Conversion Attribution Toolkit. In addition, we have integrations with Mobile Measurement Partners (MMPs) to support advertisers with in-app goals, Multi-touch Attribution (MTA) partners for advertisers looking for cross-platform results, and can share the data you need for Media Mix Modeling (MMM).
To understand the incremental lift of Reddit ads, we have Reddit Conversion Lift to help advertisers measure online sales and conversions and also have multiple partners who can support you.
Want to measure offline actions? We have partner solutions to help you measure lift in offline sales, foot traffic, and tune-in as well.
Use these partners for online or in-app conversions measurement
Use these partners for offline sales and conversion measurement.
