On April 8, 2024, a rare total solar eclipse passed through the United States. Naturally, a celestial occurrence of this magnitude impacts traffic to Pornhub. When our friends at TMZ reached out for some data, our statisticians were happy to oblige.
The eclipse started in the south and travelled northeast, giving states on the eastern side of the country a significantly better view. Traffic to Pornhub dropped –68% below average in both Maine and Ohio, and –67% in New Hampshire and Vermont.
On the western side of the country, where the eclipse never reached totality, traffic was not impacted as much. In California, traffic dropped –8% and in Oregon it dropped –9%.
The following animation, based on per-minute page views, illustrates the change in traffic as the eclipse passed over the United States.
Eclipse Related Searches
The eclipse was on everyone’s mind. When our statisticians looked at searches on April 8, 2024, they found a huge increase in searches relating to it. “Eclipse” saw the biggest increase, followed by “solar eclipse” and then “eclipse sex.” After that, viewers got a little more creative with their searches, trying out “eclipse my cock” and “witch eclipse” and “eclipse glasses.”
Leading up to the event, eclipse related searches started gaining traction a few days prior to April 8. But on the day of the eclipse, searches skyrocketed to an immense +6,801% increase.
We hope you enjoyed this special Total Eclipse of the Hub Insights!