Your Ads Privacy Choices

To display products, services, and features that might interest you, we show cross-context behavioral ads and interest-based ads.

Cross-context behavioral ads

It’s your right under some US state laws to opt out of cross-context behavioral ads. Cross-context behavioral ads use data from one site or app to advertise to you on a different company's site or app.

If you opt out, we won’t:

  • Use information about your use of our store and services to deliver ads to you off of Amazon's own properties
  • Deliver ads to you on Amazon that use information provided by the advertiser

We’ll continue to share your data with our co-branded subsidiaries. We’ll also continue to show you ads based on your activity on Amazon’s sites and apps and those of our co-branded subsidiaries.

To avoid having to change your settings every time you use Amazon, sign in. If you’re not signed in, your choices might not be recognized when you use a different browser or delete your cookies.

Learn more about your privacy rights.

Interest-based ads

Amazon delivers relevant ads to customers on Amazon and beyond. The information on this page relates specifically to cross-context behavioral ads, but you can visit our interest-based ads page to learn more.