This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.
Releases
April 23, 2024
April 9, 2024
April 3, 2024
March 27, 2024
March 20, 2024
March 8, 2024
March 6, 2024
February 28, 2024
February 22, 2024
February 13, 2024
February 9, 2024
February 8, 2024
February 7, 2024
January 31, 2024
January 30, 2024
April 23, 2024
User data import for Google Analytics 4 audiences
We've improved the way user data import works with Google Analytics 4 audiences. Now, data imported via user data import,…
Read more Announcements
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What's new in Google Analytics
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Make the most of your Google Analytics 4 property with first-party data and durable solutions
Google Analytics 4 is an essential tool to power your AI strategy with the right insights – even in an evolving privacy and technology landscape. Since its inception, we have launched many durable solutions and we continue to invest in expanding this offering to help you build the right measurement foundation. Today, we’re introducing new Google Analytics 4 features and integrations that will enable you to unlock durable performance even after Chrome plans to deprecate third-party cookies. As previously announced, we’re rolling out support for the Chrome Privacy Sandbox’s Protected Audience AP…Read more -
New Google Analytics 4 features for better App campaign performance
August 2, 2023
Google Analytics 4 provides comprehensive, privacy-centric analytics to understand user behavior across both web and app—all in one place. Its AI-powered insights also help you optimize your campaign performance. App marketers who use Google Analytics 4 have long benefited from advanced features that have proven to improve performance like tROAS bidding, audience exclusions, predictive audiences, and more. For example, Gameberry Labs, a game developer based in India, wanted to scale more profitably and acquire users who were more likely to complete in-app purchases. To achieve this, they began…Read more -
Regarding international data transfers in Google Analytics
February 4, 2022
In January, Austria’s data protection authority ruled that a local web publisher’s implementation of Google Analytics did not provide an adequate level of protection, on the grounds that U.S. national security agencies have a theoretical ability to access users' personal data. While this decision covers only one particular publisher and its specific circumstances, we recognize it poses challenges to other Google Analytics customers who are concerned that the DPA’s logic could be applied to any US-based analytics provider, and indeed any EU-US user data transfers. People increasingly rely on da…Read more -
Cross-channel data-driven attribution in Google Analytics 4
January 12, 2022
Advertisers around the world want to understand how to measure and optimize their media spend across marketing channels. This can be challenging because customers may interact with multiple touchpoints before making a purchase or completing another valuable action on your website or app. This is where attribution comes into play. Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along users’ paths to completing a conversion. An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is…Read more -
What's new archive (2019-2023)
Learn about new features and functionality in the release notes.
Meet the next generation of Google Analytics As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more. 2023 releases December 7, 2023 December 6, 2023 December 5, 2023 December 4, 2023 November 27, 2023 November 14, 2023 November 10, 2023 November 2, 2023 October 26, 2023 October 23, 2023 October 17, 2023 October 3, 2023 October 2, 2023 September 19, 2…Read more