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We Are Never Ever Getting Back Together

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"We Are Never Ever Getting Back Together"
Song

"We Are Never Ever Getting Back Together" is a song recorded by American recording artist Taylor Swift. It was written by Swift with Max Martin and Shellback. Production was handled by Martin, and Shellback, with Scott Borchetta serving as executive producer. It was released as the lead single from Swift's fourth studio album Red (2012) on August 13, 2012 by Big Machine Records.

"We Are Never Ever Getting Back Together" is a pop song with bubblegum pop influences while the lyrics depict Swift's frustration at an ex-lover who wants to re-kindle their relationship. The songwriters wrote the song after Swift's ex-boyfriend's friend spoke of rumors he heard that Swift and her former boyfriend were reuniting. The song received mixed reviews from music critics; some praised the catchy, radio-friendly hook while others felt the song lacked the thoughtfulness of Swift's previous, more guitar-based work.

The song was an instant commercial success, topping the iTunes chart all over the world becoming the fastest-selling digital single and biggest digital sales week ever for a song by a woman in history with 623,000 copies, overtaking Lady Gaga's "Born This Way" and Kesha's "Tik Tok", respectively records. It is the first song in Swift's career to peak at number one on the Billboard Hot 100, and the first song to hold the top spot for more than one week after a huge leap, since Kelly Clarkson's two-week run of "My Life Would Suck Without You" after the song rocketed from number ninety-seven to the top spot. A music video for the song was released in August 2012. It was the first music video to be presented in 4K resolution and received mixed reviews from critics. A CD single was released in September 2012 by Swift's official store, Amazon.com and US Walmart stores.

Background and release

After writing Speak Now (2010) entirely solo, she opted to collaborate with different songwriters and producers for Red. Thus, she called Max Martin and Shellback, two songwriters and producers whose work she admired, to discuss a possible collaboration. The trio conceived the concept for "We Are Never Ever Getting Back Together" incidentally after a friend of Swift's ex-boyfriend walked into the recording studio and spoke of rumors he heard that Swift and her former flame were reuniting. With the friend gone, Martin and Shellback asked Swift to elaborate on the details of the relationship, which she described as "break up, get back together, break up, get back together, just, ugh, the worst". Martin then suggested that they write about the incident. Swift began playing the guitar and singing, "We are never ever......", and the song flowed rapidly afterwards. She described the process as one of the most humorous experiences she had while recording, and said the musical partners matched her expectations.[1]

Swift premiered the single on August 13, 2012, during her live chat on YouTube[2] and the song was released on Google Play that day[3] for digital download with it being released to iTunes and Amazon.com the next day, August 14.[4][5] A lyric video also premiered on Swift's official Vevo that same day.[6] The song was released to Adult Contemporary radio stations on August 13, 2012[7] with it being released to mainstream radio stations the next day.[8] The song was later released to country radio on August 21, 2012.[9] A limited edition individually numbered CD single was released to Swift's official store and Amazon.com on September 4, 2012. The limited edition CD single was packaged with a "We Are Never Ever Getting Back Together" t-shirt and backpack.[10] The CD single was also able to be bought individually.[11] The CD single was also released exclusively to US Walmart stores the same day.[12]

Composition and lyrics

"We Are Never Ever Getting Back Together" (2012)
A twenty-seven second sample of the chorus of Taylor Swift's "We Are Never Ever Getting Back Together" from Red.
Problems playing this file? See media help.

"We Are Never Ever Getting Back Together" is a pop[13] and bubblegum pop[14] song of three minutes and twelve seconds[3] that features electronic heavy production and a pop music vocal styling, a musical transition for Swift.[15] An alternate edition was recorded for country radio featuring a different instrumental arrangement.[16] It was written in the key of G Major with a common time signature and a slow tempo of eighty-six beats per minute, with Swift's vocals spanning one octave & four notes, from G3 to D5.[17] The track features an acoustic guitar (some of its sounds are reversed) and various synthesizers over an electronic drum beat. The song was written by Swift, along with Max Martin and Shellback.[16][18] The lyrics discuss Swift's frustration towards an ex-lover who wants to rekindle their relationship.

Critical reaction

The song received mixed to positive reviews from music critics. Robert Myers of The Village Voice felt that the song, while "good", was "not Swift at her best" and speculated that the decision to release it as a lead single was made for commercial reasons: "I doubt 'Never Ever' is even close to being the best song on Red; it's a teaser, an indication to her fans of what's coming up. That sounds like commercial calculation of the worst kind, but I don't think it is. Swift's connection with her audience is possibly more important than her connection with her boyfriends. And there is one brilliant touch: the spoken bit that comes after the middle eight."[19] Grady Smith of Entertainment Weekly drew comparisons with Avril Lavigne and praised the "undeniable, instantly catchy hook".[16] While describing the song as "joyous", he nevertheless expressed concern that the song's "juvenile sensibilities" marked a regression following Swift's work on Speak Now.[16] Andrew Untenberger of Popdust described it as "smart and catchy but maybe a little soulless compared to her most resonant songs".[20] Jody Rosen of Rolling Stone noted that the song's "hooks, plural, have a zing that's more Stockholm than Nashville. But it's unmistakably Taylor: a witty relationship postmortem, delivered in inimitable girlie-girl patois. And this bit – "I'm just, I mean, this is exhausting. Like, we are never getting back together. Like, ever" – might be the most sublime spoken-word interlude in pop since Barry White died."[21]

Marah Eakin of The A.V. Club commented on "what a good song it is": "With its thumping kick drum, clipped syncopation, and mildly snarky lyrics, it’s a teen dream in the vein of Swift’s other sing-along jams like "Love Story" or "You Belong with Me."[22] Kevin Coyne of Country Universe gave the song a failing D grade, calling it a "huge step backward".[23] James Montgomery of MTV felt the "fantastic" song may "represent a turning point in her career ... Swift no longer has any interest in being the victim ... [She] displays a defiant, liberated streak". He noted that the song seemed "custom-crafted to dominate radio ... all shiny, silvery guitars and walloping, whomping choruses".[24] Amy Sciarretto of Popcrush praised Swift for capturing a "universal feeling in an upbeat, empowering song" and described it as "one of the catchiest tunes she’s ever penned".[25] Jonathan Keefe of Slant Magazine described "the melodic hook" as the song's best attribute but criticized Swift's "stilted phrasing". He described her vocal performance as a "complete misfire", pointing out that her voice was at its "most unpleasant and nasal". However, Keefe warned that it was "premature" to say the "full-on pop" song "signals anything more than a temporary breakup" with guitar-based country-pop.[14] David Malitz of The Washington Post found the song immature and remarked, "the chorus is catchy but if this is representative of what awaits on Red, it’s hard to be too excited".[26] Glenn Gamboa of Newsday described it as "anthemic in a slick pop way, rather than her usual modern country way ... Part of T. Swizzle’s charm is the way she makes her songs sound genuine and conversational and 'Never Ever' is no exception".[27] Billy Dukes of Taste of Country stated that "[Swift] captures the anger of young love gone wrong better than anyone since, well…[Taylor] Swift" and that the song's melody is "difficult to embrace quickly."[28] However, Camille Mann of CBS News considered the song to be "catchy".[29]

Commercial performance

The song broke Ke$ha's record in the Billboard Hot Digital Songs as well as the record for the biggest digital sales week ever for a song by a woman.

Upon its release, the song reached the top position on the iTunes singles chart in fifty minutes, hence breaking the previous record held by Lady Gaga's song "Born This Way" with a record of an hour, making "We Are Never Ever Getting Back Together" the fastest selling single in digital history.[30][31] It also reached at the top of the iTunes in thirty-two countries.[32] The song debuted at number seventy-nine on the Billboard Hot 100 based on two days of airplay alone in the week ending August 25, 2012.[33] The song entered at number twenty-five on Hot 100 Airplay, the highest debut rank for a song by a female country act in the airplay tally's 21-year history.[34] "We Are Never Ever Getting Back Together" also made a significant debut position on Billboard airplay genre charts. By debuting at number thirteen on the Hot Country Songs chart dated September 1, 2012, the song tied the record for the second highest chart debut on that chart with "Feel Like a Rock Star" by Kenny Chesney and Tim McGraw, and the highest chart debut by a solo country female artist, surpassing Carrie Underwood's "So Small."[35] On Pop Songs, the song debuted at number eighteen, the fifth-best opening rank ever, while it debuted at number sixteen on Adult Contemporary, the best entrance for a non-holiday song by a woman since Faith Hill's "There You'll Be" debuted at number fifteen the week of June 2, 2001.[36] On its second week, the song jumped at number one. It is the first song in Swift's career to top the Billboard Hot 100 and her eleventh top ten hit, tying with Kenny Rogers' record for the most top ten hits by a country artist in chart history.[37][38] Its number seventy-two to number one jump is the largest leap to number one since "Crack A Bottle" by Eminem, Dr. Dre and 50 Cent vaulted from number seventy-eight to number one in February 2009. It also makes Swift the first female country artist to top the Billboard Hot 100 since Carrie Underwood debuted in the top spot in July 2005 with "Inside Your Heaven."[38] It held the position for a two-week span after a huge successful leap, making Swift the second artist to hold the position since Kelly Clarkson's "My Life Would Suck Without You".[39][40]

"We Are Never Ever Getting Back Together" debuted atop the Hot Digital Songs chart, selling 623,000 digital copies in the week ending September 1, 2012. It is Swift's fourth number one on Hot Digital Songs.[38] It set the record for the biggest digital sales week ever for a song by a female artist, surpassing the record held by Kesha's "Tik Tok", which sold 610,000 digital copies in its largest week. It also surpassed Lady Gaga's song "Born This Way" to become the song with the highest first-week digital sales for a female act.[41] It is also the second largest figure ever overall. Only Flo Rida's "Right Round" has sold more in a week, when it debuted at number one with 636,000 on the Digital Songs chart dated February 28, 2009.[42] "We Are Never Ever Getting Back Together" spent a second week at number one on the Digital Songs chart with 307,000 downloads sold. The song becomes one of just five songs in 2012 to sell more than 300,000 downloads in multiple weeks. It has sold 1,200,000 downloads on its first three weeks of digital availability.[43]

The song also attained commercial success worldwide. "We Are Never Ever Getting Back Together" became Swift's second number one in Canada, following "Today Was a Fairytale," after debuting at number one. It is also her second song to debut atop the said country, tying her with Eminem and Katy Perry for multiple songs to debut at number one.[44] It debuted at number two in New Zealand, the highest debut of the week, and on its second week it rose to the number-one spot, making it Swift's first single to top the charts there.[45] In Ireland, the song jumped at number four on its second week after debuting at number eleven, became Swift's second top ten hit after her 2009 hit "Love Story."[46] The song also gave Swift's second top ten hit in United Kingdom after it debuted at number five on August 27, 2012.[47] "We Are Never Ever Getting Back Together" became Swift's sixth top ten hit in Australia after it vaulted from number thirteen to number three on its second week.[48] The song also appeared in Norway at number seven,[49] in Netherlands at number twenty-four,[50] in Spain at number thirty-two.[51]

Music video

Development and release

A music video for the song premiered on CMT, MTV and TeenNick on August 30, 2012 at 7:49 pm Eastern time, and later on MTV.com, CMT.com, and VH1.com the same day at 8:00 pm Eastern time. The video is directed by Declan Whitebloom, of whom Swift has worked with on the music videos for both "Mean" and "Ours".[52] The video was shot like a pop-up book using a Sony F65 Cinealta camera in a continuous take with no edits, and features Swift in five different outfits. It is also the first music video to be featured in 4K resolution.[53] According to Swift, she wanted the video to be as "quirky as the song sounds" and stated that "There's just knitting everywhere; there's just random woodland creatures popping up."[29] Prior to the video's release a fourteen second preview was released by CMT on their official YouTube on August 29, 2012.[54]

Synopsis

File:Taylor Swift We Are Never Ever Getting Back Together (music video).jpg
Swift surrounded by friends at a party in her home in the music video for "We Are Never Ever Getting Back Together".

The video begins with Swift in colorful pajamas recounting the events of her off and on again relationship with her ex-boyfriend (played by Noah Mills). The video then segues into Swift going into her living room where her band is dressed up in animal costumes and Swift belts out the chorus of the song. The video then goes to a TV where Swift says "Like, ever." and then to the dining room where we see she returns to recounting the events of her relationship and receives a phone call from her ex who is calling her from a nightclub. Swift hangs up on him and he walks off screen into the nightclub. It then goes to the two in a truck having an argument then to them having a stroll in the park. Swift then runs off and we see her on the phone telling the person on the other line how she and her ex are not getting back together and her frustration of their entire relationship. The video then segues back to Swift's living room where a party is going on and her ex shows up unannounced trying to woo her back and she slams the door in his face. The video ends with Swift on her window ledge singing the last line of the song.[55]

Reception

James Montgomery of MTV praised the video stating that the video is "truly a treat to watch".[56] Jim Farber of the New York Daily News comment on the video however was that "[Swift's] tone and demeanor in the clip is conversational and sarcastic, ideally suited to simulating intimacy with her massive teen girl fan-base."[57] Carl Williott of Idolator commented on the video's content and stated "what more could you ask for in a visual for a #1 pop smash?"[58] The Rolling Stone called it "flinging strong-willed sass".[59] David Greenwald of Billboard stated that the video "is a quirky celebration that finds Swift singing and dancing with band members in animal costumes in between relationship flashbacks -- all filmed in an elaborate long shot. Swift rocks big glasses and a pair of printed pajamas as she shrugs off her not-so-nice ex-boyfriend, a scruffy, seemingly older musician-type with a penchant for drama."[60]

Live performance

Swift performed the song live for the first time at the 2012 MTV Video Music Awards on September 6, 2012, which was held at the Staples Center in Los Angeles.[52][61] Swift was the last performance of the night and donned a red and white striped shirt and black shorts and began as if she was in a recording studio then changed to her walking onto the stage as her back-up singers, dancers and band, who sported animal costumes, took the stage. At the end of performance, Swift did a short crowd-surf before walking off the stage.[62]

Track listing

Digital download/Limited Edition CD single[3][4][5][63]
  1. "We Are Never Ever Getting Back Together" – 3:12

Credits and personnel

Credits are adapted from the liner notes of the CD single.[64][65]

Charts and certifications

Release history

List of radio and release dates with formats and record labels
Country Date Format Label
Germany September 28, 2012[80] Digital download Big Machine Records
United Kingdom August 14, 2012[81]
United States August 13, 2012[3][7] Digital download
Hot AC radio
August 14, 2012[4][5][6][8] Digital download
Mainstream radio
Lyric video
August 21, 2012[9] Country radio
August 30, 2012[52] Music video
September 4, 2012[10][11][12] CD single

See also

References

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  64. ^ We Are Never Ever Getting Back Together (Media notes). Big Machine Records. 2012. {{cite AV media notes}}: |access-date= requires |url= (help); |format= requires |url= (help); Unknown parameter |artist= ignored (|others= suggested) (help); Unknown parameter |publisherid= ignored (help)
  65. ^ We Are Never Ever Getting Back Together (Media notes). Big Machine Records. 2012. {{cite AV media notes}}: |access-date= requires |url= (help); |format= requires |url= (help); Unknown parameter |artist= ignored (|others= suggested) (help); Unknown parameter |publisherid= ignored (help)
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External links

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