Robert Six

Robert F. Six
Portrait of Robert F. Six
Born	(1907-06-25)June 25, 1907 Stockton, California
Died	October 6, 1986(1986-10-06) (aged 79) Los Angeles, California
Occupation(s)	CEO, Continental Airlines, 1936-1981
Spouse(s)	Ethel Merman (1953-1960) Audrey Meadows (1961-1986)

Robert Forman Six was born June 25, 1907, in Stockton, California. He was the CEO of Continental Airlines from 1936 to 1981. He died October 6, 1986, in his Los Angeles International Airport office. Six's career began in the earliest days of U.S. commercial aviation. His determined, scrappy, risk-taking nature paid off for Continental Airlines, the company that would for fifty years be forged in his image. Owing in large part to the foundation laid by Six, Continental is today one of the largest and most profitable legacy airlines in the world.

Early years

Robert F. Six was one of the last of the colorful group of innovators, pioneers, and visionaries (including Juan Trippe, William A. Patterson, Jack Frye, C.R. Smith, and Eddie Rickenbacker) who built the airline industry into what it is today. Six saw his own airline grow from a tiny, three-stop operation into a major global network airline with services spanning the U.S. and Canada, extending to Europe, the Asia-Pacific region, and Latin America.

Robert Six started his business career in sales for a public utility company but was fired for taking flying lessons on company time. Six learned to fly in a single-engine OX-5 Alexander Eaglerock biplane. After about 10 hours aloft, he received the pilot's license (number 5772) in 1929, at the age of 22. He bought an OX-5 Travelair from Walter Beech, founded the Valley Flying Service, and proceeded to sell scenic rides to passengers and race on weekends.

Though many credit Six with being the founder of Continental Airlines, the airline's history dates to 1934 when it was operated under the name of Varney Speed Lines by its owners Walter Varney and Louis Mueller. The future international airline had humble beginnings, operating between El Paso, TX and Pueblo, CO with stops in Albuquerque, Santa Fe and Las Vegas, NM. Mueller gained control of the carrier in 1936 and sold 40% of the company to Six. In July 1937, Robert Six changed the name of Varney Speed Lines to Continental Airlines and the carrier moved its headquarters to Denver, Colorado.

World War II and the post-War years

During the 1940' and 50's, Continental Airlines, led by Robert Six, was able to expand its fleet of aircraft with profits from World War II when it provided air transportation to the military. Continental also performed military aircraft modification work at its Denver maintenance facilities. Six spent some time during World War II, in the United States Army Air Corps was involved in planning improved ferry routes to fly American aircraft to the European theater. Six's work there represented significant improvements over original routes which had seen aircraft losses due to weather. He returned to Continental before the war ended and resumed his leadership role.

In 1953, Continental merged with Pioneer Airlines, gaining access to 16 more cities in Texas and New Mexico. This merger allowed Continental Airlines to operate routes between Texas and Colorado/New Mexico, connecting with the line's Denver-Albuquerque-El Paso services.

Six always knew a business opportunity when he saw it. In 1953, he married Broadway legend Ethel Merman whom he had met in a New York nightclub. Merman, a two-time divorcee, felt enchanted by Six's strong demeanor and common sense. Following a brief courtship, they married and she took a hiatus from her Broadway career and moved to Colorado with him. Life with Six became oppressive, and Merman found Denver society bucolic and limited after that of New York. Six and Merman divorced in 1960. In Six's view, Merman had failed him in becoming a public relations prop for Continental.

Continental goes Big Time

By the end of the 1950s, Continental Airlines had seen a broad expansion of its routes. In 1957 it flew for the first time from Chicago to Los Angeles (both nonstop, and via Denver); and from Denver and Los Angeles to Kansas City. Continental was one of the first operators of the Boeing 707, taking delivery of its first 707s in spring of 1959. Six, not being satisfied with jet service alone, introduced dramatic service innovations with Continental's 707 operations which were described as, "...nothing short of luxurious" by the Los Angeles Times, and, "...clearly, the finest in the airline industry" by the Chicago Tribune.

In 1961 in Honolulu, Six married Hollywood star Audrey Meadows of Honeymooners television fame (Meadows played the role of Alice Kramden). The feisty Meadows was a good match for Six's sometimes stubborn nature. She served effectively as an advisory director on Continental's board, offering many of the suggestions that made Continental's inflight and ground services preeminent. The Sixes were socially prominent in Beverly Hills, where they resided. Audrey Meadows' television and acting career afforded the Sixes opportunities for their close relationships with prominent Hollywood stars including John Wayne, Henry Fonda, Jimmy Stewart, and Bob Hope. The couple spent many long weekends at their Lazy 6 Ranch near Montrose, Colorado, where Hollywood stars were frequent guests.

In 1963 Continental moved its headquarters from Denver to Los Angeles. This change coincided with rapid growth of the carrier's route network. Continental added all jet service from Los Angeles to Houston (both nonstop, and with services via Phoenix, Tucson, El Paso, Midland/Odessa, Austin, and San Antonio); and from Denver and to Seattle, Portland, New Orleans, and Houston (both nonstop, and with services via Wichita and Tulsa/Oklahoma City). In a separate route award Continental was selected to serve the route from the Pacific Northwest to San Jose and Ontario, CA. 1969 saw the introduction of service from Los Angeles to Honolulu/Hilo; Continental's first Boeing 747s arrived in May 1970. DC-10s were added to the fleet in 1971, affording Continental the ability to carry its burgeoning traffic on key routes between Los Angeles, Denver, Chicago, Honolulu, Houston, and Seattle.

During the Vietnam War Continental provided cargo and troop transportation for U.S. Army and Marine Corps forces to Asian and the Pacific bases. Continental's 707s were the most common non-military aircraft transiting Saigon Tan Son Nhat airport. As a result of Continental's experience in Pacific operations, the carrier formed subsidiary Air Micronesia, picking up island-hopping routes between Yap/Majuro/Saipan/Guam and Honolulu, which were operated with 727 aircraft. One of Six's long cherished goals was for Continental to become a major player in the Pacific basin, a legacy which would only occur subsequent to his retirement.

Continental's growth during this period was about more than route miles. Quality was the watchword in every detail of the carrier's operation; and in one anecdotal indication of Six's passion for premium customer service, every page of the airline's Customer Service Manual was inscribed with these words: "Nothing in this manual supersedes common sense." At Six's insistence, Continental (with Pan Am and Trans World Airlines) was a launch airline for the Boeing 747 aircraft. Its upper-deck first class lounge won awards worldwide for the most refined cabin interior among all airlines, as did meal services developed by Continental's Cordon Bleu-trained executive chefs. Continental's 747 services from Chicago and Denver to Los Angeles and Honolulu set the standard for service in the western U.S. When asked by one Denver customer service agent in 1974 why he flew Continental wherever he could, Hollywood legend Henry Fonda remarked, "This operation is class; strictly class!" Ironically, during the 1970s Continental's 747 service was short=lived, the airline having concluded that the DC-10 was better suited to the route structure and passenger loads.

Triumph and loss

After the Airline Deregulation Act of 1978, like many U.S. carriers, Continental expanded rapidly. Within two years, new nonstop services from its Denver and Houston hubs included: New York (LGA/JFK), Newark, Boston, Philadelphia, Baltimore, Washington (National and Dulles), Cleveland, Detroit, Pittsburgh, Atlanta, Miami, Ft. Lauderdale, Tampa, Dallas/Ft. Worth, Minneapolis/St. Paul, Milwaukee, St. Louis, Las Vegas, Reno, San Jose and San Francisco, as well as to many smaller cities in the Midwest and western U.S., and new international routes to London, Tokyo, Manila, Sydney and Melbourne, and more destinations in Mexico than served by any other carrier. This rapid growth required the expansion of Continental's existing fleet of 747, DC-10, 727-200 and DC-9 aircraft with large numbers of MD-80, 737-model and Airbus aircraft, and the formation of alliances with larger commuter airlines in Houston and Denver to serve smaller communities in the Rockies, Plains and Southwest.

In 1981, Texas Air Corporation, controlled by airline industry entrepreneur Frank Lorenzo acquired a controlling interest in Continental Airlines following a contentious battle for control with Continental's management, including Six and then-president Al Feldman, who were adamant in their resistance to Lorenzo. Continental's labor unions joined the anti-takeover battle because of their fears over "Lorenzo's deregulation tactics" and his prior dealings with airline labor unions. However, Texas Air was able to prevail and in June 1982, Texas International was legally merged into Continental Airlines. TI ceased to exist but the new Continental moved its headquarters to Houston, home of Texas Air.

In spite of labor friction and turmoil resulting from the acquisition, by the time of Six's death in 1986, the airline he molded and forged had become one of the largest airlines in the U.S. Continental's innovative and popular services centered on the busy Denver, Houston, and New York/Newark hubs.

The legacy of Robert F. Six

Since 1990 the airline founded and molded by Robert F. Six has become one of the most financially successful of the U.S. legacy carriers. Continental's current operations include services to every U.S. state (except DE and ND), the second most extensive U.S. carrier destinations (after Delta) in Europe, the most to Mexico, as well as key routes to Caribbean/Latin America and the Pacific basin. Continental operates the most modern and fuel-efficient fleet of any U.S. trunk airline. In a continuing tribute to Six's passion for quality customer service, Continental regularly garners more passenger-preference and travel industry professional awards for quality service than any other airline.

Honors and Achievements

In 1971, Robert Six was nominated and inducted into the Colorado Aviation Hall of Fame. In June, 1974, Six was awarded an honorary doctorate by the University of Colorado at Boulder. In 1980, he was inducted into The American National Aviation Hall of Fame at the National Museum of the United States Air Force, Wright-Patterson Air Force Base in Dayton, Ohio.

References

• Buckley, William F. Jr. (1980-09-17). "Frank Lorenzo & the free market". National Review.
• Christian, J. Scott, former Continental employee and manager (1998). Bring Songs to the Sky: Recollections of Continental Airlines, 1970-1986. Quadran Press.{{cite book}}: CS1 maint: multiple names: authors list (link)
• Delaney, Kevin J. (1999). Strategic Bankruptcy: How Corporations and Creditors Use Chapter 11 to Their Advantage. University of California Press. ISBN 0-520-07359-2.
• Serling, Robert J. (1974). Maverick: The Story of Robert Six and Continental Airlines. Doubleday & Company. ISBN 0-385-04057-1.
• Customer Service Manual (1970 edition ed.). Continental Airlines. {{cite book}}: |edition= has extra text (help)