Discover how Doodles are made
The process
How are Doodles made?
The idea
The Doodle team receives thousands of global ideas every year from both internal Googlers and the public. Guided with a set of Doodle principles and representation goals, a diverse committee of Googlers gather annually over the course of several months to determine which topics will be "Doodled" in the next calendar year. Through careful research, discussion with cultural consultants and local experts, and more, the committee crafts an annual list of hundreds of Doodles that celebrate a range of inclusive and interesting topics from around the world.
Step 1
Assembling the team
Behind every Doodle is a diverse team of Googlers—artists, designers, engineers, marketers, and program managers. The team also often partners closely with the family members of Doodle subjects, cultural consultants, and subject matter experts. Assembling this dynamic global team is critical for bringing Doodles to life in the most authentic way possible.
Step 2
Research
To fully grasp the story and nuance of the Doodle subject, the team conducts thorough research. This research directly fuels the Doodle art direction and storytelling approach.
Step 3
Concepting
Doodle artists, designers, and engineers explore different creative approaches to capturing the subject in one of our many Doodle formats. These approaches often start as simple sketches. The team holds creative review sessions to align on a single direction and concept.
Step 4
Iteration and testing
All Doodle concepts are refined many times over before they appear on screens all over the globe. This is especially true for our interactive games, which require additional iteration, building, and testing.
Step 5
Launch time!
Whether celebrating a world event or historical figure, Doodles launch on dates that are notably connected to their subject. Oftentimes there are multiple Doodles running around the world, at the same time in different locations. Most Doodles launch for only 24 to 48 hours—but they live forever on doodles.google.
Step 6
Meet our guest artists
We are proud to partner with local artists from communities around the globe to bring Doodles to life. Learn more about our guest artists and the Doodles they've helped create.
Divya Negi
Celebrating Hamida Banu Doodle
Anjali Vakil
Celebrating Meena Alexander Doodle
Vincent Egan
Waitangi Day 2024 Doodle
Jon Key
Celebrating James Baldwin Doodle
Vrinda Zaveri
India Republic Day 2024 Doodle
Tatyana ZW Alanis
Dr. Martin Luther King Jr. Day 2024 Doodle
Pendar Yousefi
Elizabeth Hastings 75th Birthday Doodle
Blak Douglas
Celebrating Arthur Beetson Doodle
Joe Villion
Celebrating German Bread Culture Doodle
Camelia Pham
Celebrating the Art of Don Ca Tai Tu Doodle
Michelle Kumata
Tomie Ohtake’s 110th Birthday Doodle
Lindsay “Bones” Cordero
Veterans Day 2023 Doodle
Genie Espinosa
Carmen Amaya's 110th Birthday Doodle
Keith Vlahakis
Celebrating Todd Matshikiza Doodle
Ulises Mendicutty
Mexico Independence Day 2023 Doodle
Juliet Menendez
Celebrating Luisa Moreno Doodle
Polina Doroshenko
Ukraine Independence Day 2023 Doodle
Hannah Buckman
Adelaide Hall’s 122nd Birthday Doodle
Diela Maharanie
Indonesia Independence Day 2023 Doodle
Namrata Kumar
India Independence Day 2023 Doodle
Ali Çetinkaya
Nuzhet Gokdogan's 113th Birthday Doodle
Bhumika Mukherjee
Sridevi's 60th Birthday Doodle
Sonny Ross
Gluck's 128th Birthday Doodle
Noa Snir
Dr. Mod Helmy's 122nd Birthday Doodle
Tara Anand
Zarina Hashmi's 86th Birthday Doodle
Ale delaTorre
Celebrating Ramon Lopez Velarde Doodle
Juan Dellacha
Celebrating Diana Sacayan Doodle
Hélène Baum-Owoyele
Celebrating Martin Dibobe Doodle
Gayle Uyagaqi Kabloona
Celebrating Mitiarjuk Nappaaluk Doodle
Laura Freeman
Juneteenth 2023 Doodle
Yumi Koizumi
Yukie Chiri's 120th Birthday Doodle
Evgenia Kirshtein
Celebrating Gila Goldstein Doodle
Rob Gilliam
Samantha Campbell
Celebrating Evelyn Ruth Scott AO Doodle
Sienna Gonzales
Barbara May Cameron's 69th Birthday Doodle
Lenny Wen
Dr. Sulianti Sarosos 106th Birthday Doodle
Meeya Tjiang
Kitty O'neil's 77th Birthday Doodle
Dyin Li
Celebrating Mickey Chen Doodle
Lyne Lucien
Celebrating Mama Cax Doodle
Hori-Te-Ariki Mataki
Waitangi Day Doodle 2023
Parth Kothekar
India Republic Day Doodle 2023
Richard Chance
Dr. Martin Luther King Jr Day Doodle 2023
Vrinda Zaveri
Baba Amte’s 104th Birthday Doodle