Save up to 34% when you pay annually
Pay annuallyPay monthly
FREE
$0/month
$0/month
2 QR Codes/month
10 links/month
1 Link-in-bio page
Includes:
- 5 custom back-halves
- Unlimited clicks & QR Code scans
- QR Code customizations
MOST POPULAR
CORE
$8/month (annual charge of $96)
Annual plan only
5 QR Codes/month
100 links/month
1 Link-in-bio page
Everything in Free, plus:
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
GROWTH
$29/month (annual charge of $348)
$35/month
10 QR Codes/month
500 links/month
2 Link-in-bio pages
Everything in Core, plus:
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link shortening
PREMIUM
$199/month (annual charge of $2,388)
$300/month
200 QR Codes/month
3,000 links/month
5 Link-in-bio pages
Everything in Growth, plus:
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level & device type click & scan data
- Mobile deep linking
Custom pricing
Custom number of
QR Codes, links
& Link-in-bio pages
Bitly for Enterprise
- The trusted, unrivaled enterprise-grade solution. One platform for all your link and QR Code needs.
- Get a Quote
- Everything in Premium, plus:
- Multiple user seats
- Group permissions
- At scale link generation
- 99.9% SLA uptime
- Account manager support
Detailed Feature Comparison
– | FREE | CORE | GROWTH | PREMIUM | ENTERPRISE |
Save up to 34% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $8/mo($96 annually) Annual plan onlyGet Started | $29/mo($348 annually)$35/mo Get Started | $199/mo($2,388 annually)$300/mo Get Started | CustomCustom Get a Quote |
Link Management | |||||
Short Links Total number of URLs you can shorten on a monthly basis | 10/mo | 100/mo | 500/mo | 3,000/mo | Custom |
Redirects Change the destination page for a link | – | 3/mo | 10/mo | 60/mo | Custom |
Branded Links Create links with your own custom domain (so bit.ly/2m75BWD becomes yourbrnd.co/2m75BWD) | – | – | |||
Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | – | – | Custom |
Custom Back-Halves Insert your own words at the end of a link (so bit.ly/2ZonlUz becomes bit.ly/MyOnlinePage) | 5/mo | 100/mo | 500/mo | 3,000/mo | Custom |
Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
Mobile Deep Links Point links to your mobile app and track their performance | – | – | – | ||
Bulk Shortening Create multiple links with a single CSV upload | – | – | 100 links/csv | 3,000 links/csv | Custom |
QR Codes | |||||
QR Codes Total number of QR Codes you can create on a monthly basis | 2/mo | 5/mo | 10/mo | 200/mo | Custom |
Redirects Change the destination page for QR Codes | – | 2/mo | 10/mo | 50/mo | Custom |
Custom Logo Customize your QR Code with your own logo | – | ||||
Color Options Change the color or add gradients to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
Frames Add a frame to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
Pattern Customizations Add various dot patterns to your QR Code | Limited | Advanced | Advanced | Advanced | Advanced |
Download Format Download the QR Code as a PNG, JPEG, or SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG | PNG/JPEG/SVG |
Scans Number of scans allowed on the QR Codes you create | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
Link-in-bio | |||||
Quantity Total Link-in-bios available to use | 1 | 1 | 2 | 5 | Custom |
Branding Create a Link-in-bio with or without a Bitly logo | Bitly Branded | Enhanced | Enhanced | Enhanced | Enhanced |
Pre-Designed Themes Select from beautiful layouts and color schemes | |||||
Custom Background Colors Choose colors that reinforce your brand | |||||
Button & Font Styles Choose button and font styles that represent your brand | |||||
Button Thumbnails Make your buttons stand out by adding a thumbnail image | |||||
Profile & Background Image Upload Customize your page with your own visuals | |||||
Link-in-bio Social Icons Display your top social media platforms through social icons | |||||
Link-in-bio QR Code Create a QR Code that directs people to your Link-in-bio | |||||
Custom Domain Essentials | |||||
Complimentary Custom Domain* A dedicated custom domain for your short links | – | – | |||
Domain Finder Choose the perfect custom domain from Bitly to build your brand | – | – | |||
Domain 1-Step Setup Set up a dedicated custom domain without ever leaving the Bitly platform | – | – | |||
Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | – | |||
Domain Root Router Guide visitors to your page if they only enter your custom domain | – | – | |||
Domain 404 Error Fixer Keep traffic coming by pointing visitors to your web page if they mistype your link | – | – | |||
Analytics & Reporting | |||||
Click/Scan Data History View performance of your links and QR Codes over time | – | 30 days | 120 days | 1 year | 2 years |
Analytics Custom Date Range View detailed performance of your links and QR Codes for custom date range | – | 30 days | 45 days | 60 days | 90 days |
Country-Level Data Access country-level tracking for your links and QR Codes | – | Top 10 | |||
City-Level Data Access city-level tracking for your links and QR Codes | – | – | – | ||
QR Codes OS & Browser Data Access OS and browser level scan data for your QR Codes | – | – | |||
Link Device Data Access device-level tracking for your links | – | – | – | ||
Link Referrer Data Access referrer-level tracking for your links | – | ||||
Link & QR Code Export Export link and QR Code data out of Bitly | – | – | |||
Link-in-bio Button Clicks Access Link-in-bio button click data | – | ||||
Link-in-bio Views Access Link-in-bio view data | |||||
Link-in-bio Performance History View performance of your Link-in-bio over time | 30 days | 30 days | 120 days | 1 year | 2 years |
Link-in-bio Analytics Custom Date Range View detailed performance of your Link-in-bio for custom date range | 30 days | 30 days | 45 days | 60 days | 90 days |
Campaign Management | |||||
Campaigns Group and manage links in bulk | – | – | – | ||
UTM Builder Add UTM parameters to your links through Bitly | – | ||||
UTM Presets Save and reuse UTM parameters | – | – | |||
Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | – | ||
Export of Campaign Data Export your campaign data to a CSV file | – | – | – | ||
Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | – | Available for Purchase |
Data Delivery | |||||
API Requests Total number of requests you can make each month to the Bitly API | 1,000/mo | 5,000/mo | 25,000/mo | 50,000/mo | Custom |
Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | – | – | |
Mobile Deep Link Reporting Monitor the success of mobile deep link app installs and link performance | – | – | – | – | |
Integrations Connect Bitly to your existing apps and create links and QR Codes in your current workflows | |||||
SLA Uptime Get guaranteed top service and performance quality with our service level agreement | – | – | – | – | 99.9% |
Platform Access | |||||
Web Browser Extensions Shorten links right from Chrome, Edge, and Firefox with our browser extensions | |||||
Mobile App Shorten links, create QR Codes, customize your Link-in-bio and view metrics on Android and iOS devices |