Flywheel

Today, we’re excited to announce a new chapter. The brands of Ascential Digital Commerce have come together to create a greater, more powerful Flywheel. This allows us to simplify digital commerce solutions for an increasingly complex world. We have deep marketplace partnerships that grant us early access to innovation and fuel our intuitive, advanced technology. Our goal and focus remain the same, driving unparalleled growth for clients. We hope you share our excitement in bringing together the best of our businesses to create an industry-leading suite of solutions under one brand. Read the full press release to understand the benefits of partnering with our new, single, global brand 🔗 https://bit.ly/45DKH4N #OneBrand #Flywheel #DigitalCommerce

Amazon is continuing to roll out their AI-powered shopping assistant Rufus to more U.S. customers. In our latest episode of Retail Ready, Gabe Fishbein shares how you can optimize your content on Amazon and beyond to stay ahead as GenAI changes the search landscape. Our experts can help you optimize your content, now and for the future 🔗 https://bit.ly/4bjjUxA #GenAI #RetailReady #CommerceCollective #Amazon #AI

This week, The Commerce Collective podcast travelled to Cannes Lions International Festival of Creativity 🎙️ https://bit.ly/3VArpdO Our host, Emma Irwin visited the Amazon Ads podcast studio to explore the future of addressability with Brian Tomasette, Director of Product, DSP at Amazon. Tune in to discover ⤵️ 🎧 Creating relevancy in a cookieless world 🎧 Simplification of controls for transparency 🎧 Upper funnel solutions for an increasingly fragmented landscape #Podcast #CommerceCollective #AmazonAds Amazon Ads Partners

Live from Cannes Lions 2024 📣 We are thrilled to announce that we are officially a certified TikTok Shop partner! With this certification, we're ready to help our clients leverage TikTok's eCommerce potential, driving incremental sales just like on Amazon, Walmart, and other marketplaces 🔗 https://bit.ly/3VOGFoA “We can now offer a brand the ability, just like we can on Amazon, to go with a one-stop shop deployment through Tiktok on a global basis, which definitely differentiates us for all brands worldwide,” said Duncan Painter, our Chief Executive Officer #TikTokCertified #eCommerce #OmnicomCove #CannesLions2024

Our partnership with Omnicom continues to go from strength to strength, following Omnicom’s announcement of a first-of-its-kind collaboration with Amazon Ads. The unique combination of Omni's audience and viewership data, Flywheel's product and transactional signals, and Amazon’s shopper insights will drive more efficient and effective investment decisions. “This will get us a very long way along the line of genuinely helping customers really understand where their investment has really given them the right return for their product with their consumers,” says Duncan Painter, our Chief Executive Officer. We're excited about the possibilities this partnership brings and look forward to delivering unmatched value for our clients 🔗 https://bit.ly/3xtaf9J #Innovation #Partnership #CustomerSuccess #AmazonAds #Omnicom #Flywheel

What do Instacart’s latest partnerships mean for advertisers? Peter V.S. Bond dives into the recently announced partnerships with NBCUniversal and Uber Eats, exploring how these alliances might help Instacart achieve its ultimate goal: offering full-funnel ad units for brand advertisers. What are your thoughts on Instacart's latest moves? Let us know in the comments ⤵️ #Instacart #NBCUniversal #UberEats #Advertising #FullFunnel

'Flywheel has transformed us.' - We get this all the time. 😉 John Wren, CEO of Omnicom, shares how the acquisition of Flywheel has opened up new opportunities to link marketing and sales: https://bit.ly/45n2EWN

Partly Cloudy is back and we're excited to have Jeffrey Ekeanyanwu join Andrew Fox to discuss the barriers of entry to Amazon Marketing Cloud and share some invaluable tools to help! Here’s a quick look at what today's episode covers ⤵️ - The low adoption rate of AMC and how to tackle it - Key barriers: DSP requirements, spend minimums, and AMC access - A sneak peek at Echo, a tool our Flywheel experts are currently building - Insights on turning data into actionable strategies Understanding how to use AMC for your business is critical but if you're not sure where to start, we’re here to help 🔗 https://bit.ly/3XmB61P #PartlyCloudy #CommerceCollective #AMC #AmazonAds #DSP

Need help planning your time at Cannes Lions International Festival of Creativity? We’ve got you covered… From Omnicom Cove to the main Palais, you can catch our Flywheel experts in multiple discussions alongside Amazon Ads Partners, Omnicom Media Group, The Clorox Company, PHD, Walmart Connect, ADWEEK, Energizer Holdings and more! Swipe for more details and register your interest via the links in our comments 🔗 ⤵️ #CannesLions2024 #eCommerce #Flywheel #OmnicomCannes

Since the beginning of commerce, brands and retailers have been locked in a dynamic power struggle. Retailers once paid brands a premium to list them on their shelves, but as the landscape consolidated, the power shifted. Now, winning brands have the opportunity to leverage marketplaces’ consumer infrastructure to their own advantage. Download The Big Shift to discover how to use retail media, digital platforms, and data insights to regain control and drive profitability in the evolving retail landscape 🔗 https://bit.ly/3KBDz11 #Whitepaper #Commerce #RetailMedia #Marketplaces #Data