Flywheel’s Post

Today, we’re excited to announce a new chapter. The brands of Ascential Digital Commerce have come together to create a greater, more powerful Flywheel. This allows us to simplify digital commerce solutions for an increasingly complex world. We have deep marketplace partnerships that grant us early access to innovation and fuel our intuitive, advanced technology. Our goal and focus remain the same, driving unparalleled growth for clients. We hope you share our excitement in bringing together the best of our businesses to create an industry-leading suite of solutions under one brand. Read the full press release to understand the benefits of partnering with our new, single, global brand 🔗 https://bit.ly/45DKH4N #OneBrand #Flywheel #DigitalCommerce

NETGEAR aimed to drive growth on Amazon by connecting with new audiences. By partnering with us, they leveraged AMC to dive deep into the impact of Sponsored TV ads on incremental reach, NTB sales, and beyond. The results: Sponsored TV delivered a stunning 67% incremental reach, leading to a 69% increase in new-to-brand sales. Read more about the case study here 🔗 https://lnkd.in/eKAyTFgs #AmazonAds #Insights #AMC #Growth #eCommerce Amazon Ads Partners

Why is Amazon investing so heavily in grocery delivery? Peter V.S. Bond is here to break down Amazon’s strategy in expanding its network of grocery delivery partners and shares his insights on how this move could position Amazon against competitors like Instacart and Walmart. #AmazonGrocery #eCommerce #Grocery #Amazon

Amazon is continuing to roll out their AI-powered shopping assistant Rufus to more U.S. customers. In our latest episode of Retail Ready, Gabe Fishbein shares how you can optimize your content on Amazon and beyond to stay ahead as GenAI changes the search landscape. Our experts can help you optimize your content, now and for the future 🔗 https://bit.ly/4bjjUxA #GenAI #RetailReady #CommerceCollective #Amazon #AI

This week, The Commerce Collective podcast travelled to Cannes Lions International Festival of Creativity 🎙️ https://bit.ly/3VArpdO Our host, Emma Irwin visited the Amazon Ads podcast studio to explore the future of addressability with Brian Tomasette, Director of Product, DSP at Amazon. Tune in to discover ⤵️ 🎧 Creating relevancy in a cookieless world 🎧 Simplification of controls for transparency 🎧 Upper funnel solutions for an increasingly fragmented landscape #Podcast #CommerceCollective #AmazonAds Amazon Ads Partners

Our partnership with Omnicom continues to go from strength to strength, following Omnicom’s announcement of a first-of-its-kind collaboration with Amazon Ads. The unique combination of Omni's audience and viewership data, Flywheel's product and transactional signals, and Amazon’s shopper insights will drive more efficient and effective investment decisions. “This will get us a very long way along the line of genuinely helping customers really understand where their investment has really given them the right return for their product with their consumers,” says Duncan Painter, our Chief Executive Officer. We're excited about the possibilities this partnership brings and look forward to delivering unmatched value for our clients 🔗 https://bit.ly/3xtaf9J #Innovation #Partnership #CustomerSuccess #AmazonAds #Omnicom #Flywheel

What do Instacart’s latest partnerships mean for advertisers? Peter V.S. Bond dives into the recently announced partnerships with NBCUniversal and Uber Eats, exploring how these alliances might help Instacart achieve its ultimate goal: offering full-funnel ad units for brand advertisers. What are your thoughts on Instacart's latest moves? Let us know in the comments ⤵️ #Instacart #NBCUniversal #UberEats #Advertising #FullFunnel

'Flywheel has transformed us.' - We get this all the time. 😉 John Wren, CEO of Omnicom, shares how the acquisition of Flywheel has opened up new opportunities to link marketing and sales: https://bit.ly/45n2EWN

Partly Cloudy is back and we're excited to have Jeffrey Ekeanyanwu join Andrew Fox to discuss the barriers of entry to Amazon Marketing Cloud and share some invaluable tools to help! Here’s a quick look at what today's episode covers ⤵️ - The low adoption rate of AMC and how to tackle it - Key barriers: DSP requirements, spend minimums, and AMC access - A sneak peek at Echo, a tool our Flywheel experts are currently building - Insights on turning data into actionable strategies Understanding how to use AMC for your business is critical but if you're not sure where to start, we’re here to help 🔗 https://bit.ly/3XmB61P #PartlyCloudy #CommerceCollective #AMC #AmazonAds #DSP