Labour and Reform are making the biggest impression on Gen Z voters through TikTok just over a week before the country goes to the polls.
MailOnline spoke to young people around the UK to find out how they viewed Britain's political parties and their online presence.
Many found Labour's TikToks targeting the Conservatives amusing, while others revealed they had seen the most of Nigel Farage of all politicians during the campaign.
But while the Lib Dems also came in for some praise due to leader Sir Ed Davey's high profile stunts - which have included falling off a paddleboard and going down a water slide - the Tories' efforts received scathing reviews all round.
Jools Wright, 23, from Hexham, Northumberland, said Labour and the Tories Tiktok accounts are 'focussed on just slagging off the other side or saying please vote [for us], while the Lib Dems actually have policies.'
Charlie Brown, 18, said the politician he has seen on his TikTok feed the most is Nigel Farage
Keira Macrae, 18, said she has seen a lot of political content on TikTok but isn't sure what to believe
Charlie Weston, 19, said he had seen 'a lot of Farage' on the platform, adding: 'A lot of his videos are being displayed on TikTok.'
This was echoed by 18-year-old Charlie Brown: 'I've seen Nigel Farage, he does quite a bit, I see him probably the most.'
Geography graduate Jake Wills, 26, from Blyth, Northumberland, said: 'I think I might have seen one Conservative one. I think they were trying to be funny but it just didn't really make sense.'
But he added: 'I found some of Labour's things quite amusing. I think one of the first ones I saw was when Rishi Sunak was trying to play football.'
Meanwhile Daisy Farmer, 19, said the parties are 'all as bad as each other'.
'They're not really taking it very seriously. They're trying to appeal to the younger generation by making jokes about stuff when really it's the younger generation that will be affected.'
Many of the young people commented on Reform UK's presence, with 18-year-old Daniel Tunstall saying: 'Reform UK has the best TikToks. I like Nigel Farage: I think he has the best personality and I think he speaks the best out of all the politicians as well.'
He continued: 'I think they're working because people see Reform UK as a bit of an older person party, chuck in the word racism as well.
'I think TikTok is a great way to reach the younger audience, I think they've done it very efficiently, maybe controversially but very efficiently.'
David Tunstall said that while Nigel Farage is a controversial figure, he has been the most successful on social media
Almost all the young people said they had seen TikToks by Labour and Reform
Daisy Farmer, 19, said the parties are 'all as bad as each other' and criticised them for joking about serious issues
Keira Macrae, also 18, said: 'Labour does make me laugh. I find it funny that they're making fun of the Tories. I feel like [with] the Tories you can tell it's an older person making them.'
But she added: 'I know stuff from TikTok but I don't know what's true.'
Schoolgirl Aanis Ahmad, 16, from Newcastle, said: 'We've all had conversations at school about it being funny, we wouldn't have talked about it otherwise.'
Friend Marth Hewitt, also 16, added: 'It puts it on a level of understanding for younger people.'
But the lack of impression made by the Conservatives will come as a fresh blow to the beleaguered party as it was today forced to drop its support for two of its candidates over an emerging betting scandal.
The Tories have withdrawn support from candidates Craig Williams and Laura Saunders after they were implicated in the General Election betting row.
Rishi Sunak acted after coming under mounting pressure within the party to take a tougher stance on the alleged use of inside information to bet on the timing of the July 4 poll.
Mr Williams, who was the Prime Minister's parliamentary aide, and Ms Saunders who is standing in Bristol North West, will no longer have the support of the party.
Because nominations have closed, Mr Williams - who is standing in Montgomeryshire and Glyndwr - and Ms Saunders will both still be on the ballot paper.
But a Conservative Party spokesman said: 'As a result of ongoing internal inquiries, we have concluded that we can no longer support Craig Williams or Laura Saunders as parliamentary candidates at the forthcoming General Election.
It came as Prime Minister Rishi Sunak faces a growing storm around a betting scandal engulfing the top levels of the Conservative party
Sir Keir Starmer today teamed up with Idris Elba to discuss his party's policy on knife crime
'We have checked with the Gambling Commission that this decision does not compromise the investigation that they are conducting, which is rightly independent and ongoing.'
Labour leader Sir Keir Starmer said: 'Why didn't that happen a week ago?'
Shadow paymaster general Jonathan Ashworth said: 'It is yet another example of Rishi Sunak's staggeringly weak leadership, that it has taken him nearly two weeks to see what was obvious to everyone else.
'The Conservatives who sought to line their own pockets by betting on the election date are not fit to be candidates for Parliament.
'Rishi Sunak now needs to come clean with voters across the country and tell them exactly how many of his Conservatives are implicated and who they are.'
Liberal Democrat deputy leader Daisy Cooper said: 'This should have happened immediately when these scandalous revelations emerged, but instead Rishi Sunak has dithered and delayed.'
As well as the candidates, two senior Tory officials have taken a leave of absence at a crucial point in the election campaign, after being drawn into the Gambling Commission investigation.
Ms Saunders' husband Tony Lee, the party's director of campaigning, and chief data officer Nick Mason, have stepped back from their duties.
And a police officer who served in the Prime Minister's protection team has been arrested on suspicion of misconduct in public office over alleged bets on the election date.
Meanwhile Sir Keir Starmer was joined on the Labour campaign trail today by actor Idris Elba as the pair spoke on how a Labour government would tackle knife crime.
The actor and campaigner said they had a 'very important' meeting with families of victims and campaign organisations to discuss 'what we need to do as a country to fight this'.
Speaking in a video posted to Instagram afterwards, Elba said: 'We had a very wide conversation about what we need to do as a country to fight this. It was non-political, and I'm making that clear because this is a societal issue.
'But as someone that might be taking the hot seat, it was really important to hear what he had to say about his plans... Today he listened. He listened to what the organisations ... had to say.'
Elba said he was there 'as a concerned parent, concerned citizen'.
'It was important that we have some clear guidelines on how this might go forward, we have clear ambition for it to be a cross-party scenario, so that whether he gets in or not, we are trying to get both sides of the political agenda to look at this, because it's something that affects all of our society.'