Our policy
Examples of what's not allowed
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Dangerous or derogatory content
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Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.
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Examples: Content promoting hate groups or hate group paraphernalia, content that encourages others to believe that a person or group is inhuman, inferior, or worthy of being hated
Content that harasses, intimidates, or bullies an individual or group of individuals.
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Examples: Content that singles out someone for abuse or harassment.
Content that threatens or advocates for physical or mental harm on oneself or others.
- Examples: Content advocating suicide, anorexia, or other self-harm; promoting or advocating for harmful health or medical claims or practices; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others, content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations.
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Shocking content
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Listings containing violent language, gruesome imagery, or graphic images or accounts of physical trauma.
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Examples: Crime scene or accident photos, execution photos
Listings containing gratuitous portrayals of or sale of bodily fluids, human waste, or human tissue.
- Examples: Blood, guts, gore, sexual fluids, human eggs or sperm
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Sensitive events
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Products that potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence.
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Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic
Products that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; products that claim victims of a sensitive event aren’t deserving of remedy or support.
- Examples (non-exhaustive): Products that claim victims from certain countries were responsible or deserving of global public health crises.
Current as of September 22, 2021
Google is monitoring the impact of coronavirus (COVID-19) as the situation evolves, and we're taking the necessary steps to maintain a safe advertising ecosystem.
Beginning in September, we are relaxing the restrictions on showing certain coronavirus (COVID-19) related products on free listings. Services - labor, time, effort, expertise, or actions - which don’t result in ownership of a tangible product are unsupported at this time. This includes any services bundled with physical goods. In accordance with our medical devices policy, test kits where samples are collected at home and analyzed in a lab, aren’t considered services and are allowed on Shopping.|
Animal cruelty
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Content that promotes cruelty or gratuitous violence towards animals.
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Examples: Promoting animal cruelty for entertainment purposes, such as cock or dog fighting
Products that may be interpreted as trading in or derived from threatened or extinct species.
- Examples: Sale of shark fins or shark cartilage supplements, elephant ivory, tiger skins, rhino horn, dolphin oil, and elkhorn coral, or products containing these ingredients