Report an ad

How to report an ad

Keeping ads safe for users is a top priority for Google, but sometimes bad ones fall through the cracks. If you see an ad that you think violates Google’s ad policies, you can report it.

Reporting an ad does not block that ad. Learn more about how to block an ad.

Depending upon where you see an ad, the step and icons below may be slightly different. To report an ad:

For ads you see on Google services, on the ad, select More or Info .
Or
For ads you see on sites and apps that partner with Google, on the ad, select Close or Adchoices Why this ad?
If you see multiple ads at the top of My Ad Center, select the ad you'd like to report.
Select Report ad.
If you're not signed in to your Google Account, enter your email address.
Select the reason why you're reporting the ad.
Fill out the form.
If the form has any fields that are pre-filled, do not edit them.
If required, provide additional details telling us why you think this ad violates our policies.
For example, if you think an ad is phishing, provide the name of the site this ad claims to be from.
Select Submit.

After you report an ad, you’ll get an email confirming that we’ve received your report.

About our review process

When you report an ad, the ad will be reviewed by Google’s Trust & Safety team to check if it violates any of our policies.

When we find an ad that breaks our rules or the law, we’ll take action. Egregious or repeat violations can lead to an advertiser’s account being suspended, which means they can no longer run ads through Google.

Once we’ve reviewed your report and make a decision, you’ll receive an email updating you. If we find that the ad doesn’t break our rules or the law, we won’t take any action. If you have additional information that might help us reverse that decision, you can let us know by reporting the ad again.

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