My wife was very reluctant to a "full deep tissue" massage. But on vacation I was able to break through her apprehension with red wine. At home she has to drive to Hand & Stone Massage, but on vacation she just had to walk downstairs. I got her tipsy before her massage and gave a tip to the Jamaican masseuse and although that episode didn't result in a true "happy ending" it let her know that was I cool with the idea. After her door was literally opened, it finally happened on our next vacation the next year at the Sandals Resort in Barbados.