YouTube #Shorts is here. Have you made yours yet?

Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts. The previous week, we made YouTube Shorts available to all users globally, and the world is responding.

YouTube Shorts has arrived and is here to stay. Our new short-form video experience on YouTube is receiving OVER 15 BILLION VIEWS DAILY. We have a lot more work to do on YouTube Shorts, but our goal across all our products continues to be to create the best end-to-end music experience possible. An experience where everything is in one place: Shorts (like mine below), the corresponding music video, the album, the interviews, the performances, and the artist’s entire catalog.