Brits are queuing around the block for Yorkshire pudding WRAPS as ‘roast snack’ takes social media by storm
The 'Yorkypud' has seen sales at York Roast Co rise by 20 per cent and boasts roast meat, stuffing, veg, and gravy.
A FOOD shop specialising in roasts and trimmings has created a 'Yorkypud' wrap that includes all the classic elements of a Sunday lunch.
Staff say they have had up to 60 people queuing to get their hands on the mouth-watering delicacy.
The wrap looks like a burrito but instead uses a monster-sized Yorkshire pudding to encase roasted meat, stuffing, veg, and gravy.
The burrito-style meal has been created by York Roast Co, a family-run street food business in York and costs between £5.75 and £6.75.
Managing director Wayne Chadwick said: "The attention has overwhelmed us. We are a really small family business whose heart is in York.
"We were born here and traditionally we are known for our pork sandwiches and wraps.
"We came up with the idea two years ago but didn't start selling it until March of this year.
"When we launched it in March it immediately took up 20 per cent of the business.
"I don't know why it has gone so huge on social media, but I think it just captures the imagination."
Wayne said he had requests from Middlesbrough and London to cater for weddings using the Yorkypud and people from as far as Perth, Australia, demanding new franchises to open in their towns.
Chaan Radley, manager of the Low Petergate shop, said: "It has been really busy all day.
"The wrap has always been a popular and we are used to doing them in large volumes, but this is crazy."
It has proved especially popular with students who have moved to the city this week to begin their autumn term.
"I saw it on the internet and it looks really nice," said Cydney Kempston, 19, who was waiting in line to get a wrap.
James Holmes, 28, added: "I've just moved to York and my friends tagged me in the video, so I had to come down and try one."
The York Roast Co has five outlets across the north of England and has been serving roasted carved sandwiches since 2004.
The reaction across social media was overwhelmingly popular for the hybrid new delicacy.
Twitter was awash with people saying they loved it, and others saying they couldn't wait to try it.
Mark Christopher tweeted that he had waited an hour for the wrap but it was "worth every second. "
And one user, Maddie, said that the queue outside Yorkshire Roast was "taking up half the street".
And Simon Phoenix simply said: "Yorkshire pudding wraps look AMAZING!"
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