For the 10th year in a row, Coors Banquet partnering with the Wildland Firefighter Foundation, which provides relief to the families of injured or killed firefighters, with its Protect Our Protectors initiative. Since the partnership began, Coors Banquet has raised more than $2.5 million for the organization. According to Alyssa Lynner, senior marketing manager for Coors Banquet, the issue is serious for the brand. “Coors was born in wildfire country and every year, wildfires continue to get worse, longer, and more destructive,” says Lynner. “The money raised from Protect Our Protectors goes towards supplies, medical care, mental health support and everything in between to help those who run towards the fire.” Click here to learn more: https://bit.ly/3Aiz21m
Your timing couldn’t have been any better. Very grateful for our protectors Golden Fire Department and the risks they take to ensure we are all safe. Cheers to Molson Coors Beverage Company for always making an impact in our communities.
A much-needed cause to support, as I currently watch the Goltra Fire in Clear Creek Canyon from my office window. Thank you, Molson Coors!
Love the commitment from all involved! A great cause with great support, for a great group of dedicated people! Doesn't get much better!
Coors is a great company. They would do anything for community.
Hats off to you Molson Coors Beverage Company
This is amazing work!
Great news!
Incredible initiative! Thank you for supporting those who protect us all. #ProtectOurProtectors