Check out Tubi's SVP of B2B Marketing, Cynthia Clevenger at #canneslions discussing our audience first focus that has fueled massive growth 📈
A few snippets from my discussion with LinkedIn on the importance of audience centricity at #canneslions
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 200,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses
External link for Tubi
Check out Tubi's SVP of B2B Marketing, Cynthia Clevenger at #canneslions discussing our audience first focus that has fueled massive growth 📈
A few snippets from my discussion with LinkedIn on the importance of audience centricity at #canneslions
Day 2 panels were 🔥🔥🔥 Huge thanks to all of yesterday’s amazing featured speakers at the Tubi Cabana! Gary Vaynerchuk Nicole Parlapiano Edgar Hernandez Lela Coffey Lola Bakare Michelle Wong Myles Worthington Avery Akkineni Melody Hildebrandt Mark Howard
The Tubi Cabana is open! We kicked off our programming in Cannes on Monday with some amazing panelists, including Bozoma Saint John, Anjali Sud, Nicole Parlapiano, Tariq H., Tim Ellis, Charlene Polite Corley, Janina Lundy, Aba Blankson, and Myles Worthington! And we're here all week! Click below for our full list of events ⬇ https://lnkd.in/gpqvbZhG
Tubi CEO Anjali Sud met with Nilay Patel for Decoder and The Verge a couple of weeks back. Listen to (or read) this interview and learn more about why now is the time for free streaming and why Tubi is well positioned to build on the current momentum.
This just in: Canned water is touching down in Cannes, France Join Ad Age's Tim Nudd as he sits down with Liquid Death's Andy Pearson and Daniel Murphy at the Tubi Cabana to discuss how everyone's favorite canned water brand has made a splash in the marketing world. You know the drill - RSVP below for weeklong access to the Cabana. https://lnkd.in/dMsmUwSk
To be a magnetic brand, you have to observe culture, react to culture, and at times – create culture. So how can marketers harness their audiences' passions and earn trust in an evolving cultural landscape? Stop by the Tubi Cabana at Cannes for an opportunity to hear Bozoma Saint John share her experience leading some of the biggest brands in entertainment. Joined by Tubi CEO Anjali Sud, they'll talk through how to stand out in a crowded market, harnessing the power of the audience to build culturally-relevant brands, and much more. Going to Cannes? Click below to register for weeklong access to the Tubi Cabana https://lnkd.in/gSNYUWKP
Black stories are universal stories, and Black audiences consume ALL types of content. So what even is "Black content"? Join us at Cannes for a candid conversation between Nielsen's Charlene Polite Corley, HARTBEAT's Janina Lundy, the NAACP's Aba Blankson and WORTHI's Myles Worthington as they discuss Black stories, Black audiences, and the untapped potential marketers are leaving on the table by creating imaginary silos. Learn more about the session and RSVP for the Tubi Cabana below: https://lnkd.in/gz2BHDNm
Tubi recently announced Stubios: our fan-fueled studio for aspiring filmmakers that brings greenlight power to the hands of the viewer. But what impact does this have on how we create and consume entertainment, and what does this mean for brands? Join as WORTHI CEO & founder Myles Worthington leads a star-studded panel of Tubi's Nicole Parlapiano, Fox Corporation Melody Hildebrandt, VaynerX Avery Akkineni – plus award-winning actress, writer, producer, and mentor for Stubios Issa Rae – as they share how storytelling is being democratized like never before. Seats are filling up fast, so click below to request to attend and save your spot in the Tubi Cabana 👇 https://lnkd.in/dW7tSdJZ