Molson Coors Beverage Company

Coors Light is returning as the official beer sponsor of Leagues Cup, the massive tournament between teams from the top soccer leagues in North America and Mexico, Major League Soccer and LIGA MX. With its “Refresh the Game” campaign, it’ll have thematic soccer packaging, retail tools, interactive fan spaces, and a sweepstakes for tickets and merchandise. The brand will have a visible presence on the Leagues Cup pitch, where last year it was part of major moments, including the tournament-winning penalty shootout. With 14 million people expected to tune into the tournament – more viewers than baseball’s championship and college basketball’s finals – Coors Light sees a big opportunity with Leagues Cup, which runs from July 26 to Aug. 25. Click here to read more about Coors Light’s summer soccer plans: https://bit.ly/3XsExUP

Molson Coors remembers Richard Salzman, owner of Peerless Beverage Company in Union, N.J. Richard died June 6 at age 89, having led Peerless Beverage since 1956. Last year, Molson Coors honored Richard’s long career, success and commitment, naming him a Molson Coors Legend. Thanks to his vision while leading Peerless Beverage, it grew from six trucks to a 9-million-case operation, boasting a fleet of 70-plus trucks and 300 employees. Throughout his years at the helm of Peerless, Richard was a force and an icon in the industry with his sense of humor, charm, candor and signature bowtie. He was an active industry leader, serving on numerous boards, including being a founding member of the Coors National Business Council. Our thoughts are with the Salzman family.

When Molson Coors launched Happy Thursday earlier this year, it didn’t just introduce a new brand, it also pioneered a new flavor category with the bubble-free, spiked refresher. To get the word out, the brand has already held tasting events for 21+ consumers at popular festivals all over the country, including at Miami Music Week, Chicago’s Do Division Fest, the Indy 500 and Jazz Fest in New Orleans, in some cases depleting its entire stock. Early sales data is strong. Happy Thursday is already a top-10 new brand of the year so far, per Circana. Sales are continuing to grow week over week and distribution is growing, too, in both key national chains and independent stores. Click here to read more about Happy Thursday’s early successes here: https://bit.ly/4aYnMEc 📸 @ccmflive @delaney_yates @chi_eatsitall @hwprod

Austin Mudd takes a very scientific approach to marketing. As a marketing manager for Molson Coors Beverage Company’s innovation division, he helps facilitate new products from idea to launch. He “triangulates” the gap between consumer demand and business needs. He “makes sense” of consumer trends. He “forms a hypothesis” to gauge how a new product might perform. It’s a far cry from the labs of The Ohio State University and the University of Illinois Urbana-Champaign, where Mudd studied and earned a doctorate in nutritional neuroscience. But he's brought the scientific method to the marketing labs of Molson Coors. Read more about how Austin turned his degrees in science into a unique way of looking at marketing in our latest Career Paths dispatch.

Last week, our team in Milwaukee took part in our Milwaukee Summer On-Premise Kickoff, an annual tradition of visiting accounts around town to thank them for their business. Our team stopped by dozens of bars and restaurants to buy a round, hand out swag and samples, and toast to the continued success of our local customers. Thank you for your support! #WeAreMolsonCoors

Molson Coors has been a supporter of the Colorado Dragon Boat Festival, one of the country’s largest events celebrating Asian culture, since its inception 24 years ago. Molson Coors also supports Dragon Boat Festivals in Chicago and Milwaukee. Learn more about these festivals and why support from organizations like Molson Coors and its employees is important.

There’s marketing, and then there’s marketing that drives impact. That’s the stuff people not only remember, but that drives results and makes a difference. And that’s Molson Coors, according to Effie Worldwide's Effie Awards, a highly regarded industry competition that recognizes the most effective marketers and campaigns each year. And thanks to the strength of its 2023 work for Coors Light, Miller Lite, Blue Moon, Coors Banquet and Simply Spiked, Molson Coors was named the Effies’ 2024 Top US Marketer last week, eclipsing some of the best-known companies in the U.S. “At Molson Coors, we love creativity, and we love it even more when it sells more of our beverages. We’re proud to be recognized for creating effective memorable campaigns that have done just that,” says Sofia Colucci, Molson Coors’ chief marketing officer. “We have the best minds in the business working for Molson Coors, and the most creative agencies bringing ideas to life. These awards are for all of them as much as the company.” Read more about Molson Coors' big win and its MUSCLE #marketing framework on the blog --> https://lnkd.in/g3wE_WhN

Molson Coors Beverage Company is set to begin production of Peroni Nastro Azzurro at its Albany, Ga., brewery this summer. Growing its high-end beer portfolio is one of Molson Coors’ top priorities, and the company sees domestic production of Peroni Nastro Azzurro as an important step to realizing the brand's full potential in the market. Taking ownership of the brewing process will allow Molson Coors to better serve its network of distributors and customers across the U.S., says Brian Erhardt, chief supply chain officer. And, he says, ensuring quality production has been top-of-mind for Molson Coors as it prepares for the transition. “We’ve spent the last few months working closely with Peroni’s talented master brewers to make certain we stay true to the brand’s crisp refreshing taste and honor its original recipe from 1963,” he says. “By brewing Peroni at home, we can ensure consumers can get fresh, great-tasting Peroni at even more of their favorite restaurants, bars, shops and events across the country.” Read more on the blog -->

Why does Molson Coors dedicate resources to designing displays? Because they work. They're proven to sell more beer, growing incremental dollars and driving real-time purchases. And they can be effective in big-box stores and small independents, moving beer with cart-stopping appeal. Click here to read more about how displays are built, from Molson Coors’ research and designs to how distributors like Burke Beverage, Inc. execute the plans: https://bit.ly/4bwdSdU

Simply Spiked is heading into summer with a packed schedule featuring new partnerships with ESPN, a national campaign with actor and comedian Ron Funches and a focus on sports sponsorships. Though only 2 years old, driving invention in the flavor category has become nearly routine for the brand, with Simply Spiked Lemonade and Simply Spiked Peach both top flavor innovations of 2022 and 2023 in U.S. food, respectively according to Circana. Limeade, its latest flavor, launched this January and is off to a solid start. Read more about Simply Spiked’s summer plans here: https://bit.ly/3ytj6IJ