First Media US

Bringing back an old product to capture a new generation—without losing its soul? Look at what Warner Bros. did with Beetlejuice. After 36 years, Beetlejuice is back. But revivals face a unique challenge: How do you keep the nostalgia alive while grabbing a younger audience’s attention? The answer? Brand partnerships. Warner Bros. locked in 35 of them for this one. Brands like Denny’s, Secret, and Fanta didn’t just sponsor —they became part of Beetlejuice’s world. CarMax even launched BeetleMax, complete with spooky salespeople and possessed buyers, blending seamlessly into the film’s quirky vibe. While these partnerships expand the film’s reach and engage new audiences, there’s a risk: Too many brand tie-ins could overshadow the movie itself. Fans are here for the weird, the wacky, and the fun. Overdo it with brands, and the magic could fade. So, what’s needed is balance. Take Jenna Ortega’s wardrobe in Beetlejuice 2 as an example. Her fashion choices were a subtle nod to the original film, catching Gen Z’s eye and nailing media coverage. But not everything hit the mark. Some fans felt that tie-ins like Fanta slapping Ortega’s face on cans came across as clunky overkill. Sure, the designs pop off the shelves, but it’s easy to lose that handcrafted, chaotic charm that made the original movie special. So, what do you think? Can a beloved brand capture a new generation without losing its magic? Let me know your thoughts below.

Is TikTok changing the music industry? Absolutely. It’s not just a smart marketing tool anymore—it’s a must. The proof? It’s all in the data: In September 2023, TikTok and Billboard launched the official TikTok Billboard Top 50—a weekly chart of the most popular songs on the app. No surprise—TikTok’s viral tracks often cross into mainstream charts, especially with Gen Z. In 2022, Vox highlighted the “TikTok-to-Spotify Pipeline” to show how TikTok virality drives artists’ growth on Spotify. The results? Pretty impressive. (See attached case studies for more details.) But even without looking at the data, you’ve probably noticed this: A catchy chorus goes viral on TikTok, and suddenly, everyone’s streaming it. Think of hits like Cupid, Love You So, or even older songs that made a comeback thanks to the app. That’s why artists are making TikTok a non-negotiable part of their PR strategy. Dance challenges, influencer collabs—it’s all part of the game now. Why does this go viral? TikTok’s users aren’t just passive listeners; they’re creators. When they use a song —whether it’s for a viral dance or an aesthetic video—it sticks. And when people relate to it, they spread it. But here’s the kicker: TikTok’s algorithm isn’t easy to hack. You can’t just upload a track and expect instant success. While the platform favors organic growth, having a solid strategy still matters. What do you think? Share your thoughts below.

Social commerce is here to stay. But can TikTok use it to challenge Amazon on their home turf— the US? Since its launch, TikTok, and specifically TikTok Shop, has made waves by blending entertainment, social engagement, lifestyle, and shopping into one seamless experience. Most of this success, however, has been in Asia. This year, TikTok has been making bold moves to break into the US and Latin American markets. Programs like Deals for You Days— timed just before Prime Day — and TikTok’s recent partnership with Amazon are clear signs of its ambitions. Now, shoppers can purchase items from Amazon directly within the TikTok app, without ever leaving it. This benefits both sides:  - TikTok boosts its e-commerce revenue.   - Amazon sellers get direct access to TikTok's highly-coveted younger audience. It seems like the two rivals have decided to co-compete in the social commerce space by leveraging each other's strengths. But what do you think?  Will this move strengthen TikTok’s position in the US?  Could it even challenge Amazon’s long-standing dominance? #SocialCommerce #TikTokShop #AmazonVsTikTok

Everyone’s aiming to be the next TikTok of short-form video. But can LinkedIn really pull it off? LinkedIn is rolling out a TikTok-style video feed —vertical, scrollable, just like what you see on TikTok, Facebook, and YouTube. But here’s the twist: While TikTok is all about comedy, cooking, and everything in between,  LinkedIn is sticking to what it knows best—careers and professionalism. Microsoft-owned LinkedIn says users want videos that help them learn from experts and industry pros, so they’re giving it a try. Yes, LinkedIn has had video posts before,  but this new feed is all about quick, bite-sized content made to drive engagement. It’s still in early testing, so most people won’t see it yet—but that could change soon. Now, the real question is… Can LinkedIn, a platform known for text-based, professional content, make this feature a success? What do you think? Vote and share your thoughts below. #marketing #videomarketing #linkedinvideos

Binge-watching your favorite show and buying the exact outfits you see on screen? With the new Google x Netflix partnership,  you can do exactly that in Emily in Paris Season 4. Here’s how: You’re watching Emily step out in another eye-catching outfit. 1) Use Google Lens to scan and find similar styles instantly,  without pausing the show. 2) For Netflix's ad-tier viewers, "pause ads" will appear,  letting you scan and shop her entire look directly. Google doesn't stop there. They're also the main sponsor for the season,  showcasing special ads highlighting Emily’s photography skills  and extending advertising to previous seasons too. Impulse buying isn’t new,  but tech like this is making it easier than ever. It’s like turning your screen into a virtual storefront, blending entertainment with e-commerce. What do you think?  Will you be scanning your screen to grab that Pierre Cadault sweater?  Let us know! #marketing #ecommerce #shopping #emilyinparis

This is how you turn nostalgia into a marketing masterstroke. Disney just put Donald Duck on Hot Ones. In an 8-minute episode with Mickey Mouse by his side, he tackled Sean Evans’ quirky questions while braving those fiery sauces. And it has already generated 11 million views in just two weeks. But Disney didn’t stop there. They even branded the sauces with names like Maleficent’s Fury and Queen of Roasted Hearts. And it’s all in celebration of Donald Duck’s 90th anniversary. And Disney is going big—partnering with brands like Funko, Adidas, and Her Universe to make sure the nostalgia hits hard. So, why is this so genius? Because they perfectly paired a beloved character with one of the current hottest shows on YouTube. This is what creative, audience-centric marketing should look like to generate social buzz. What do you think? #HotOnes #Marketing #90YearsOfDonald

We are excited to share that First Media US Media is partnering with Grupo Multimedios to bring the dynamic reach of our So Yummy and Blossom en Español websites and social media platforms to brands across Mexico. With over 250 million followers and more than 1 billion views each month globally, including a significant presence in Mexico, First Media is poised to offer unparalleled exposure and engagement opportunities. So Yummy is celebrated for its delicious recipes and creative cooking content, while Blossom delights audiences with practical and inspiring DIY ideas. Together, they represent a vibrant blend of culinary and lifestyle content that resonates with diverse audiences. Explore the exciting opportunities this partnership brings and discover how we can work together to elevate your brand in Mexico: https://lnkd.in/gJQRMQvB.

Virtual influencers grew from 9 in 2015, to 200+ today. And that number will keep increasing. A 2022 survey found that 58% of U.S. individuals already follow at least 1 virtual influencer. So, what makes virtual influencers so appealing? Their appearance is so controlled that they are flawless. But is this inhibiting the consumer's ability to relate fully? Humans are flawed, it is what connects us. So, would virtual influencers serve better if they were more human-like? Or does that dim the magic? Answer in the poll below 👇 #advertising #virtualinfluencers #marketing #strategy Source: Statista 

The Olympics are over… are the sponsorships too? Top-tier brands like Coca-Cola and Airbnb typically spend over $200M on sponsorship deals per four-year Olympic cycle. But is it worth it? Yes (if done right). This year's Games were a mere 19 days long but brand sponsorship revenue was approx $1.3B. The key? The 𝗿𝗶𝗴𝗵𝘁 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 told through the 𝗿𝗶𝗴𝗵𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽.  Usain Bolt and Puma are the perfect example. The sponsorship deal spanned much longer than the Games because Puma: ▶️ Adopted long-term thinking by capturing Bolt's potential early ▶️ Identified an authentic brand-athlete alignment early ▶️ Leveraged Bolt's personality and global appeal ▶️ Created iconic and memorable campaigns However, some say it was luck: Bolt’s mammoth success at the Games is what made this brand partnership so strong.  And so, it begs the question… is it effective for brands to partner with Olympic athletes? Does too much ride on the athlete's performance? Are the Olympic Games just too few and far between to warrant being part of a marketing strategy? Answer in the poll below 👇 #marketing #advertising #branding Source: NBCUniversal & Ampere Analysis

Imagine a world without… cameras? Well, it could be a reality soon. AI-generated video content is surpassing expectations. From advertising and marketing to the creative process and end product - AI can do it all and do it well. AI is acting as the invisible camera democratizing video production. Beyond the obvious benefits of reduced costs and efficiency, the development of this AI means… All camera styles (drone shots included) and lenses are in one place. All visual effects options are obtainable by combining the frontier of real-world artwork with digital. The possibilities are truly limitless. The only limit is our imagination. #artificialintelligence #marketing #advertising