How can you use the Disney Creativity Strategy to plan your website content?
If you want to create engaging and effective website content, you need to tap into your creativity and innovation skills. But how can you generate, evaluate, and implement your ideas in a systematic way? One possible solution is to use the Disney Creativity Strategy, a technique inspired by the legendary animator and entrepreneur Walt Disney. In this article, you will learn how to apply this strategy to plan your website content in three different roles: the dreamer, the realist, and the critic.
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Kerstin LobnerCreative Leadership 💡 | Kreativität als Erfolgsfaktor für Führungskräfte und ihre Teams | 👉🏻 Wie du deinen 'Creative…
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Anand Kumar Shukla#Bioinformatics #EnvironmentalScience #SciencePassion #MakingADifference
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Vikash Arjan ✦ Creative ExpertEmpowering Businesses with Engaging Animation and Design Solutions | 2D/3D Animation | UIUX | NFTs | Educational Videos…
The first role you need to adopt is the dreamer, who is responsible for generating as many ideas as possible without any constraints or limitations. The dreamer is imaginative, optimistic, and visionary. To play this role, you need to ask yourself questions like: What is the purpose of your website? Who is your target audience? What are their needs and desires? What are the benefits and features of your product or service? How can you communicate them in a compelling way? How can you differentiate yourself from your competitors? Write down all your answers and ideas, using words, images, sketches, or any other format that suits you.
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Anand Kumar Shukla
#Bioinformatics #EnvironmentalScience #SciencePassion #MakingADifference
You can adapt the Disney Creativity Strategy—dreamer, realist, and critic—to plan your website content effectively: Dreamer: Begin by brainstorming creative and ambitious ideas for your website content. Imagine the possibilities without limitations. What message do you want to convey? What emotions do you want to evoke in your audience? Think big and explore various concepts. Realist: Once you have a list of ideas, transition to a more practical mindset. Evaluate the feasibility of each idea and consider how it aligns with your website's goals, target audience, and resources. Prioritize ideas based on their potential impact and practicality. Critic: Finally, adopt a critical perspective to refine and improve your content ideas.
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Vikash Arjan ✦ Creative Expert
Empowering Businesses with Engaging Animation and Design Solutions | 2D/3D Animation | UIUX | NFTs | Educational Videos | Mentoring | Collaborated with UNICEF, Stanford, AXA, and others. Let's Bring Your Vision to Life.
In this role, let your imagination run wild. Brainstorm ideas for your website content without constraints or limitations. Think about what you want to achieve with your website and what message you want to convey to your audience. Consider innovative and unconventional approaches that could make your website stand out.
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Kerstin Lobner
Creative Leadership 💡 | Kreativität als Erfolgsfaktor für Führungskräfte und ihre Teams | 👉🏻 Wie du deinen 'Creative Impact' stärkst und wirksam einsetzt | Ideenflow Trainings & Workshops
In this stage, focus purely on imagination and possibilities. Think broadly about what your website could offer without any limitations. What kind of topics, features, and designs could it include? Imagine the ideal version of your site that engages and captivates your audience. List out all your ideas no matter how ambitious they seem.
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Cris ARAGONI
Head Comercial
Aqui, você deve pensar livremente sobre as possibilidades sem limitações. Imagine o que seria ideal para o conteúdo do seu site, sonhe grande e liste ideias que representem seu objetivo final.
The second role you need to switch to is the realist, who is responsible for evaluating and refining your ideas and turning them into actionable plans. The realist is practical, logical, and organized. To play this role, you need to ask yourself questions like: How feasible are your ideas? What are the costs and benefits of each option? What are the resources and skills you need to execute them? How can you measure and test their effectiveness? How can you optimize and improve them over time? Write down all your answers and plans, using tools like outlines, timelines, checklists, or flowcharts.
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Kerstin Lobner
Creative Leadership 💡 | Kreativität als Erfolgsfaktor für Führungskräfte und ihre Teams | 👉🏻 Wie du deinen 'Creative Impact' stärkst und wirksam einsetzt | Ideenflow Trainings & Workshops
Now, bring the Dreamer's ideas into the realm of feasibility. Prioritize the ideas based on your resources, technical capabilities, and audience needs. Start planning the implementation: decide on the content management system (CMS), design templates, and content types (blogs, videos, infographics, etc.). Set a realistic timeline for the development and launch phases, considering what is achievable within your budget and schedule.
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Vikash Arjan ✦ Creative Expert
Empowering Businesses with Engaging Animation and Design Solutions | 2D/3D Animation | UIUX | NFTs | Educational Videos | Mentoring | Collaborated with UNICEF, Stanford, AXA, and others. Let's Bring Your Vision to Life.
Switch to the realist role to bring practicality to your ideas. Evaluate the feasibility of the content ideas generated in the dreamer phase. Consider factors such as budget, resources, and technical capabilities. Determine how each idea can be implemented realistically within the constraints of your project.
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Cris ARAGONI
Head Comercial
Depois, é hora de trazer o Sonhador de volta à realidade. Pense em como concretizar essas grandes ideias. Planeje os passos práticos, como a criação de conteúdo, o calendário editorial, e as ferramentas necessárias para implementar as ideias do Sonhador.
The third and final role you need to assume is the critic, who is responsible for reviewing and challenging your ideas and plans and identifying any potential flaws or risks. The critic is critical, analytical, and objective. To play this role, you need to ask yourself questions like: What are the assumptions and biases behind your ideas? What are the weaknesses and gaps in your plans? What are the possible obstacles and threats you might face? How can you overcome or mitigate them? How can you anticipate and respond to feedback from your audience or stakeholders? Write down all your answers and suggestions, using tools like SWOT analysis, feedback forms, or surveys.
By using the Disney Creativity Strategy, you can plan your website content in a comprehensive and balanced way, taking advantage of your different perspectives and skills. You can also use this technique to collaborate with others, by assigning each role to a different person or group and sharing your results. The key is to respect and value each role and to switch between them at the right time and frequency.
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Kerstin Lobner
Creative Leadership 💡 | Kreativität als Erfolgsfaktor für Führungskräfte und ihre Teams | 👉🏻 Wie du deinen 'Creative Impact' stärkst und wirksam einsetzt | Ideenflow Trainings & Workshops
Critically evaluate the plan you developed in the Realist phase. Look for potential shortcomings and obstacles. Could any of the planned content fail to engage your target audience? Are there technical issues that could arise with the chosen CMS? How will you handle website maintenance and updates? Address these concerns by adjusting your plan to mitigate risks and enhance the quality of the final product.
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Vikash Arjan ✦ Creative Expert
Empowering Businesses with Engaging Animation and Design Solutions | 2D/3D Animation | UIUX | NFTs | Educational Videos | Mentoring | Collaborated with UNICEF, Stanford, AXA, and others. Let's Bring Your Vision to Life.
Finally, adopt the critic role to analyze and refine your content ideas. Identify potential flaws, weaknesses, or areas for improvement in your website content. Critically assess whether each idea aligns with your website's goals and target audience. Refine and polish your content to ensure it meets high standards of quality and effectiveness.
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Cris ARAGONI
Head Comercial
Nesta etapa, você deve avaliar as ideias e planos anteriores. Critique de forma construtiva, identifique potenciais obstáculos e pontos fracos no plano. Isso ajuda a refinar a estratégia, garantindo que o conteúdo seja relevante e realizável.
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Kerstin Lobner
Creative Leadership 💡 | Kreativität als Erfolgsfaktor für Führungskräfte und ihre Teams | 👉🏻 Wie du deinen 'Creative Impact' stärkst und wirksam einsetzt | Ideenflow Trainings & Workshops
By cycling through these three roles—Dreamer, Realist, and Critic—you can create a well-rounded strategy for your website content that is both innovative and executable. This approach not only enhances creativity but also ensures practicality and preparedness for challenges.
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Vikash Arjan ✦ Creative Expert
Empowering Businesses with Engaging Animation and Design Solutions | 2D/3D Animation | UIUX | NFTs | Educational Videos | Mentoring | Collaborated with UNICEF, Stanford, AXA, and others. Let's Bring Your Vision to Life.
By exploring ideas through the dreamer, realist, and critic roles, we were able to generate innovative content concepts, assess their feasibility, and refine them to ensure they met our objectives. This approach helped us create a website that not only captured the imagination of our audience but also aligned with our practical needs and resources.
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Cris ARAGONI
Head Comercial
Pense sobre o público-alvo do seu site e as necessidades específicas dele. Considere também as tendências de mercado, o SEO e a análise de desempenho do conteúdo já existente. Isso ajudará a alinhar sua estratégia com as expectativas e comportamentos dos usuários.
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Francisco Torreblanca
Especialista en transformación creativa. Premio Nacional Mejor Marca Personal 2023. Profesor ESIC 🇪🇸 🇨🇴. Blogger en franciscotorreblanca.es. Co-autor libros ‘7 Pecados Laterales’ y Egology. Podcast: 'Marketing Talks'
The Disney philosophy goes beyond the established, entering into the high power of intangibles. For a brand, this means a high-level challenge, which must be understood and accepted. Nobody works the productive emotions in the world like Disney.