McVitie's launches its first ever non-fruit flavour of Jaffa Cakes - and the brand admits there will be 'debate' around the quirky choice
- Brand new Jaffa Cakes are soon to be released
- READ MORE: McVities delights fans by bringing back fan favourite biscuit for the first time in 18 years
Fans of Jaffa Cakes will now be able enjoy a fun new take on their favourite sweet treat.
But McVitie's admit they already anticipate 'debate' around the quirky additions they're introducing to supermarket shelves.
The popular British biscuit brand has unveiled their new limited edition Cola bottle-flavoured versions of the delicacy.
The launch is the first ever non-fruit flavour of Jaffa Cakes, and shoppers will be able to get their hands on the snack one June 10, in Asda.
It will also arrive in other UK supermarkets in the coming weeks, including Tesco, Sainsbury's, Morrisons, Iceland and Co-op.
McVitie's has announced an strange but delicious sounding addition to its selection of sweet treats; Jaffa Cakes Cola Bottle Flavour (pictured)
The new Cola Bottle flavour will also be launching as Jaffa Cakes Bars from July 23.
The unusual combination is influenced by two of Britain's favourite treats - the Jaffa Cake, and the well loved cola bottle sweet.
The saccharine fusion will feature its usual crackly dark chocolate and springy sponge but instead of orange flavoured jelly, will have a distinctive cola bottle tang.
And the biscuit brand is already prepared to see Jaffa Cake fans debating the fun new flavour.
McVitie's Jaffa Cakes Cola Bottle joins the existing lineup of flavours which include Raspberry Flavour and the original tangy Orange. Stock image used
You've been eating Jaffa Cakes all wrong! McVitie's reveal the chocolate is on the BOTTOM - but fans aren't convinced
For a small inoffensive treat, Jaffa Cakes can cause a lot of debate.
Is it a biscuit? Is it a cake? Should you eat it all in one or nibble off the edge before the jelly?
These are questions asked in households across the UK, and while theses questions may always remain a mystery, McVitie's amazed fans in 2020 by putting an end to one debate.
The Edinburgh-biscuit company revealed the chocolate is actually on the bottom of the Jaffa Cake, contrary to popular belief.
In a screenshot of a Twitter conservation shared widely on UK Facebook groups, McVitie's appeared to have confirmed that chocolate is at the bottom of a Jaffa Cake
UK social media user known as David claimed to have asked the Jaffa Cake team to confirm which side of the treat is the top via Facebook Messenger.
In screenshots that have since been shared widely, they said: 'Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is the bottom, Thanks Jaffa Cake' to which David quickly replied: 'WTF'.
The post was then shared to the Facebook group Family Lockdown Tricks and Tips, where many disagreed with the news.
'Lol no really not accepting this. The cake part is the bottom,' said one person.
'Omg that's like eating a ham salad sandwich with the ham on the bottom and salad on top. All wrong,' added another.
''I refuse to accept this,' said a third.
'The bad news just keeps on coming. What a year,' a fourth wrote.
'Their own advert shows choc side up on the plate!' a fifth noticed.
Users also took to Twitter to share their shock, with one writing they were 'horrified' at the news.
The post was then shared to the Facebook group Family Lockdown Tricks and Tips , where many disagreed with the news
McVitie's have previously weighed in on the debate, revealing that it's not just Jaffa Cakes but all their sweet treats that have the chocolate on the bottom.
Marketing director Kerry Owens previously told MailOnline: 'When we make our McVitie's chocolate biscuits – whether that be Chocolate Hobnobs, Chocolate Digestives, or even Jaffa Cakes – they go through a reservoir of chocolate on the production line.
'This essentially "enrobes" the bottom in chocolate - so we can confirm that the chocolate is officially on the bottom of the biscuits.'
'Jaffa Cakes Cola Bottle is certainly one of our more unexpected product launches,' said Adam Woolf, Marketing Director at McVitie's.
'Jaffa Cakes have always stood out from the crowd (and the biscuit aisle), but we really wanted to try something new with this one.
'It's no doubt going to cause some debate among our Jaffanatics, and we can't wait to hear what they think.'
McVitie's Jaffa Cakes Cola Bottle joins the existing lineup of flavours which include Raspberry Flavour and the original tangy Orange.
Last summer, McVitie's has announced a major comeback of one its popular biscuit flavours almost 20 years after it was slashed from shops.
Tea-dunkable white chocolate digestives were added to the already jam packed array of crunchy creations.
The white chocolate flavour, which is still a local on supermarket shelves, boasts a succulent crumb base and a top layer covered by a sheet of smooth white chocolate.